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Smirnoff

Smirnoff

We shot a big, sexy, patriotic, star-studded campaign for Smirnoff’s Red White & Berry in February 2020. Then the pandemic came, so we had to rethink the whole idea in post. We repurposed shot footage to create PSA’s about staying safe and indoors.

We also pushed a “Don’t Drink and Debate” PSA during the presidential debates.

Director: Kinopravda

2020

Selected Press

Shots | Shot of the Day

Adweek | Adapting to a Crisis

Forbes | Behind the Scenes

Source Creative | Top 100 of 2020

‘Stay at Home, for America’ PSA

Photography

‘Don’t Drink & Debate’ PSA