Smirnoff ICE
In 2019 came Smirnoff’s latest product innovation: for the first time ever, ICE would be sold in cans (lol). So we dropped the news like a bomb. First, the cryptic tease phase took over billboard and digital OOH placements throughout LA and NYC. Then, we launched with the big reveal.
VFX: Ars Thanea
2019
The Tease
The Launch
